How This Baker Found Success with the C2FO Marketing Team

By: Kathryn Tanner

Sometimes you have to do things you’re not comfortable with in order to grow as a person. When I applied for Young Entrepreneur Program Kansas City (YEP KC) I was determined to use the opportunity to help build my strengths in certain areas. I’m a member of the national honors society, student council treasurer, book club president, on the varsity swim team, and run my own cake company. Having participated in all of these activities I can confidently say that none of them have impacted me as much as YEP KC. I heard about YEP KC from my friend, who said it was the best opportunity he had ever been given the chance to take part in. When I heard about his experience in the YEP KC program I knew that I wanted to be a part of it. I had never worked before this internship, and didn’t know what to expect when I got to C2FO, a startup company located in Kansas City, whose main focus is to generate early payments between buyers and suppliers.

Coming into C2FO, I was surprised to be thrown in with a team of people and treated as a real employee. I would go to meetings, and they would walk me through what changes they are trying to implement into their marketing process over time even though I wouldn’t be here by the time those changes start to happen. I felt like I actually added value to the people around me, and that I was doing work that mattered. As part of the marketing department, I’ve learned what marketing looks like from inside a company. Something that interested me was the different types of marketing that a company does and how it differs by audience. My days all look different depending on what project I’m working on. The major project I’ve been working on for the summer has been a series of blog posts. Writing the blogs has taught me how to interview people to draw out interesting information from them to enable me to write a compelling story. I’m glad I was assigned to do this because it’s good practice for my college applications.

This experience has been so beneficial to me. It has given me a chance to see what a real job is like so I can learn what I like and what I don’t like. Most people don’t get internships like this in high school and I’m very appreciative of this opportunity. Before YEP KC, I couldn’t seriously see myself building another company outside of baking, but this experience has opened my eyes. I now feel like I would regret not taking a chance and starting my own business. YEP KC has allowed me to hear from so many successful people.

Something I heard Sandy, CEO of C2FO, say that stuck out to me was to “embrace adversity, it is a catalyst for greatness.”

I know for sure that I want to go to school out of state and experience living somewhere besides Kansas City, but I believe when I’m ready to start my career I’ll return home to Kansas City.

My advice to next year’s YEP KC class: Make yourself known at the company you’re at. Take the opportunity that’s been presented to you to network, and learn as much as you can from the people you’re working with.